4K X-Reality PRO picture processing upscales every pixel for remarkable clarity. Pixels across multiple frames are analysed and images sharpened and refined in real time. See the detail appear in buildings and trees.
For the ultimate in picture quality, this TV pairs the brilliance of 4K clarity with the brightness, colour and detail of High Dynamic Range (HDR). Previously hidden areas of dark shadow and sunlight are now full of clarity and detail.
Sony is committed not only to offering products, services and content that deliver exciting experiences but also to working towards our goal of a zero environmental footprint throughout our business activities.